Astrophysics Inc

  • Marketing Manager

    Job Locations US-CA-City of Industry
    Posted Date 1 month ago(4/17/2018 12:53 PM)
    ID
    2018-1181
    # of Openings
    1
    Category
    Marketing
  • Overview

     

    Astrophysics Inc. is a leading designer and manufacturer of X-Ray security inspection systems. Since 2002, we have dedicated ourselves to ensuring a safer world through ground-breaking, advanced screening technology, while creating a motivated and creative team of Engineers, Sales and Marketing professionals in our offices both in the US and around the world. While more than 85% of our systems are exported overseas, we take pride in manufacturing each one here in the United States. We are an expanding, dynamic and fast-paced company looking for individuals who want to grow with us. We currently have an immediate full-time position opening for a Marketing Manager located in City of Industry, California.

     

    Job Summary:

    Experienced marketer to develop strategic marketing plans and oversee the implementation, execution and evaluation of marketing campaigns. Spearhead market and competitive research and analysis to inform marketing decisions. Lead brand management initiatives, including brand identity, website, communications channels and content, and trade show and industry event participation and visibility. Oversee daily activities of the marketing team, including production of all marketing material.

    Responsibilities

    • Work closely with executive team to develop marketing strategy and tactics
    • Collaborate with sales to segment the market, and launch successful across channel marketing campaigns from ideation to execution
      • Measure and report on marketing campaign performance
    • Oversee creative development of marketing materials, including brochures, press releases, newsletters, website content, presentations and all marketing-related projects
      • Edit and review all written marketing content, assist in writing copy as necessary
    • Research, analyze and prepare reports on industry trends, market size, market share, customers, competitor products, pricing, strategies etc.
    • Promote brand awareness and development of clear brand identity
      • Develop and maintain company’s brand image, including use of logos/signage by company and affiliates (dealers, partners etc)
    • Manage and maintain updated sales dealer network, including invitation to Dealer Meetings and access to Astrophysics content/Marketing Extranet
    • Manage research, selection and participation at industry trade shows, road shows, industry and dealer events; as well as coordination of Astrophysics Dealer Meetings
    • Build strategic relationships and partner with key industry players, publications, agencies and vendors
    • Experiment with organic and paid marketing channels for publicity, advertising, pay per click, event management, lead generation etc.
    • Responsible for marketing budget and effective allocation of funds

    Qualifications

    • Bachelor’s Degree in Marketing or related field, MBA preferred
    • 5-7 years marketing experience in security industry preferred
    • Or equivalent combination of education and experience
    • Proven experience in designing and launching successful across channel market segmentation campaigns that engage, educate and drive sales
    • Familiar with content marketing and website/SEO design
    • Brand management and competitive research experience
    • Strong analytical and project management skills
    • Confident, charismatic personality with ability to interact with multiple cultures
    • Ability to travel up to 25%, including valid passport to travel internationally
    • Excellent command of verbal and written English with strong writing and editing abilities

     

                                                                                                                                   

    Excellent benefit package including 401K plan with Employer Match

    11 Paid Holidays, 10 PTO Days

     

    PLEASE APPLY AT: https://jobs-astrophysicsinc.icims.com/jobs/search?ss=1&hashed=-435768320

     

     

    Equal Opportunity Employer

    Astrophysics Inc. provides equal employment and advancement opportunities to all individuals. Employment decisions at Astrophysics Inc. are based on merit, qualifications and abilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin. If you need assistance or an accommodation while seeking employment, please call 1(909) 598-5488 and ask for Human Resources. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

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